Top tips to attract winter buyers

As the year draws to a close, competition in the property market often cools — but motivated buyers are still actively searching for their next home. Many are planning a move in the new year, which makes winter an excellent time to stand out. If you’re thinking about selling your home this season, here are practical ways to attract buyers and make a lasting impression during winter viewings.

Create a cosy first impression

When it’s cold outside, buyers want to step into a home that feels warm, welcoming and comfortable. Highlight features that enhance cosiness, such as a working fireplace or wood-burning stove. Soft furnishings like fluffy rugs, throws and cushions can instantly elevate the atmosphere. Subtle sensory touches also help: the smell of baked treats or fresh coffee can make your home feel inviting and memorable. As viewers arrive bundled up in coats and scarves, your home should feel like a comforting escape from the winter chill.

Make the most of artificial lighting

With fewer daylight hours in winter, lighting plays a crucial role in how your home is perceived. Ensure all indoor and outdoor lights are working properly and replace any dim or flickering bulbs. Brighten darker corners with floor or table lamps, and use warm lighting to create a cosy ambience. Outdoor lighting along paths, driveways and entrances also improves safety and boosts kerb appeal during late-afternoon or evening viewings.

Tidy the garden and garage

Your garden doesn’t need to be in full bloom to impress buyers, but it should show signs of good maintenance. Clear fallen leaves, trim back overgrown shrubs, and make sure pathways are safe and accessible. Don’t overlook the garage or shed — buyers often see these as valuable storage spaces. A tidy, organised garage suggests the property has been well cared for year-round.

Boost kerb appeal

Kerb appeal still matters, even when the weather is grey. A well-presented exterior reassures buyers that your home is robust, well-maintained and attractive in all seasons. Focus on the basics: clean windows, a tidy front door, and neatly stored bins. A simple upgrade, such as repainting the front door or adding a hanging basket or winter-friendly plant, can add a welcoming pop of colour.

Make rooms feel bigger and brighter

While cosy corners are appealing, cluttered spaces can feel restrictive. Effective home staging helps rooms appear larger and more functional, which is especially important during winter when buyers spend more time indoors. Remove excess furniture, declutter surfaces, and pack away personal items like holiday souvenirs. Use smart storage solutions to free up floor space and allow buyers to imagine how they would live in the home. The result should feel like a calm, spacious winter retreat.

Contact us 

Are you looking for your place to call home this winter? Contact your local Guild Member to help you get started on your moving journey.